A social campaign to promote adoption over other options.
The Ministry of Water, Agriculture, Livestock, and Fisheries has proposed the development and creative design of a social campaign aimed at promoting adoption over other options, as well as encouraging responsible pet ownership, emphasizing the issue of abandonment.
We developed a very personal proposal from our design team: vector portraits of their pets. All of them had been adopted from municipal shelters and animal protection associations.
For social media and the web, a photo report was conducted in municipal shelters and animal protection associations, yielding exceptional results.
