Fiestas de Primavera 2022
LA PRIMAVERA VUELVE A LA CALLE
In 2022, we were commissioned to design the campaign for the Spring Festivals after two years of absence due to the pandemic.
We decided to return with the energy of the most traditional and recognizable elements of the festival and the power of its colors, designing a trilogy of posters that merge into a fourth.
Digital billboards
The hachoneros, the huertana, the sardine, the dragon, the fire, the sun, and the colors are the elements chosen to represent the strength of this celebration and the immense joy that its return signifies.
Outdoor Posters. Backlit Mupis
