The objective
On the occasion of the Mobility Week 2020, the City Council of Murcia launched a series of events and activities that serve to bring citizens closer to the commitment of the council to achieve a more respectful, sustainable and efficient city, and where people are once again the real protagonists.
The solution
Through the communication campaign both online and offline and through the design and development of a website development of a web portal and an informative video we wanted to inform about the different activities that were going to take place during the week and also to bring the concept of Neuromobility closer.
In addition, graphic and didactic elements were designed and developed, such as the Paseorama, so that citizens could be informed and become aware of the importance and benefits of choosing or combining different modes of transportation in favor of a more sustainable and environmentally friendly city.
